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Michael Ellison
Michael Ellison
Founder

"Wellness is having the energy and vitality to do the meaningful and important things in your life."

TriVita CEO and Founder Michael Ellison has a mission. He wants to help people everywhere experience whole-person wellness. "Wellness is having the energy and vitality to do the meaningful and important things in your life — to have daily positive emotions of love, forgiveness, gratitude and acceptance, and to feel connected to God and His purposes for your life. We have an amazing body, and when it’s given the right balance of nutrients and nurturing, it can release the healing power within to optimize wellness."

For Michael, this mission became crystal clear when he experienced a personal health crisis at the age of 50. As he recovered and found his way back to health, he became determined to share his message of wellness with others. This led to his founding of TriVita in 1999, where he now leads the company’s ongoing pursuit of bringing health and wellness to the world.

Helping people experience greater wellness and mitigate the unwanted, unnecessary lifestyle-related diseases continues to be Michael’s purpose, and he brings this passion to the table in the day-to-day operations at TriVita. “We can live an exciting life filled with wellness and have the vitality to do the things we love and are purposed to do.”


Marcus Ellison
Marcus Ellison
Chief Marketing Officer

"Your mind and body is a sacred temple and the most amazing thing you will ever own. When you treat it with the highest respect you will be amazed of what it can accomplish."

Marcus was one of the original key executives who helped launch TriVita in 1995. With a background in media and advertising he chose to join with his father in his mission to help educate and inspire people to experience wellness.

As Chief Marketing Officer, Marcus is responsible for strategic planning and development for customer acquisition, customer experience and lifetime value. He manages and oversees creative, print, digital and social sales and marketing channels.

"My passion for branding and marketing is something I look forward to doing each and every day. I know I am accomplishing our company’s goals and initiatives when our customers are pleased with the service and products we provide to help them experience greater wellness."


Don Kurtenbach
Chief Financial Officer

"Wellness is a way of life – it’s a journey and a process – and to succeed at it, you need focus and commitment."

"Wellness is a way of life," says Don. "It’s a journey and a process, and to succeed at it, you need focus and commitment." To fulfill his own wellness journey, Don eats properly, exercises regularly and educates himself about healthy living. He also takes TriVita nutritional supplements to help stabilize the effects of aging and stress. "These practices give me the energy and stamina necessary to balance my personal life with my TriVita career."

As Chief Financial Officer, Don provides the ethical financial foundation that supports the mission and vision of TriVita. He is responsible for implementing and monitoring internal financial controls, directing the corporate budget and forecasting to meet financial goals.

Don oversees TriVita’s capital-raising strategy to support corporate expansion, and is also responsible for managing financial risk to ensure economic value for TriVita stockholders. "With the current regulatory and economic environment, the role of the CFO is becoming increasingly complex. It requires constant flexibility in the face of change," says Don. "And it’s a challenge I look forward to each day."


Bruce Erickson
Chief Information Officer

“Each day is a new chance to improve and strengthen our whole person through everything we do - what we eat, what we do and what we think.”

Bruce and his wife have been focused on healthy living for many years. “Being baby boomers, we recognize the importance of taking responsibility for understanding and proactively managing our wellness and the lifestyle we live. Each day is a new chance to improve and strengthen our whole person through what we eat, what we do and what we think.”

Bruce oversees TriVita’s information technology and all operational aspects of the business from a process perspective. He focuses on accuracy, integrity, consistency and efficiency to ensure that everyone at the company is successful in carrying out their day-to-day duties and the projects assigned to them. “This perspective helps us create the value our customers expect and the positive experiences they deserve.”

“Leadership is a responsibility that I take seriously, and know that my acts and behaviors serve as a model for others. I enjoy mentoring, coaching and working together with staff to continuously grow their experiences and abilities, and ultimately, the company.”


Judy Beal
Director of Legal Affairs

“The key to wellness for me is to accept and take personal responsibility for my health and well-being — physically, emotionally and spiritually.”

Judy has been with TriVita almost since its inception. She enjoys working with like-minded colleagues and for a mutual purpose: helping others achieve wellness. “I like to think that at TriVita….we don’t just talk the talk, but also definitely walk the walk.”

Judy worked as Executive Assistant to TriVita Founder Michael Ellison before becoming Director of Executive Affairs. In her current role as Director of Legal Affairs, Judy strives to ensure TriVita is compliant in all of its day-to-day business, while providing oversight for governmental regulatory mandates. She is a Certified Legal Assistant and graduate of the University of Michigan...(“Go Blue!”)

“The key to wellness for me is to accept and take personal responsibility for my health and well-being — physically, emotionally and spiritually. I refuse to be a ‘victim’ of poor diet, lack of exercise or constant negativity…having a relationship with God keeps me humble and real. I love living well!”