Posted by:
Affiliate Member Marketing on February 17, 2012
The year 2012 promises to be TriVita’s best year ever and as the company expands, there will be opportunities to secure endorsement and spokesperson agreements with high-profile celebrities to increase brand awareness. This is great news for you as this activity could have a positive impact on your TriVita Wellness Business! TriVita is dedicated to creating a trusted brand; likewise, celebrity endorsers have a lot invested in their personal brand. TriVita has every desire to honor their personal brand. For this reason, it is important that we adhere to TriVita’s Policies and Procedures regarding this important matter.
As stated in Section 2.11 of the Policies and Procedures: “The doctors, medical professionals, endorsers, promoters and other spokespeople (collectively, “Talent”) who are or have been employed by, under contract with, or otherwise affiliated with TriVita are an integral asset of the Company. Therefore, TriVita must protect the privacy of its Talent, as well as assist in maintaining the integrity of those endorsing or otherwise promoting the Company and its products.”
TriVita is working on a library of likenesses and tools pertaining to celebrity endorsers which will be made available for the Affiliate’s use at certain times; however, until this library is available, it is important to direct all references to celebrity endorsers to the TriVita website.
Thank you in advance for your cooperation.