Michael Ellison combined his passion for healthy living with his marketing communications expertise when he founded TriVita, Inc. in 1999. As CEO, he keeps the company mission-focused: helping people live more joyful lives through better physical, emotional and spiritual health. Mr. Ellison has over thirty years of experience leading his own businesses including: Ellison Media Company; Global Duplication & Fulfillment; and Ellison Research. Through Ellison Media Company, he helped many recognized non-profit organizations grow their outreach in the United States, Africa, Latin America, Australia, Canada and Europe.